• I want to give my kids enough so that they could feel that they could do anything, but not so much that they could do nothing.
    Warren Buffet
  • In a world where everything is remembered and everything is kept forever, you need to live for the future and things you really care about.
    Eric Schmidt
  • All that we can leave our children is the world in which they’ll live. What it will be like is in our hands.
    Ruben Vardanyan
  • Success is a lousy teacher. It seduces smart people into thinking they can't lose.
    Bill Gates
About us
Phoenix Advisors was setup by social investor and entrepreneur Ruben Vardanyan, together with partners, and provides high net worth clients with services for the protection and management of family welfare and the preparation of a succession plan.
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Our Approach
We understand that our clients need a more holistic and thorough approach to wealthcare than traditional wealth management services offer. Our services offer expertise in financial, legal, consulting and educational aspects that take reflect the best global practices, emerging trends and local peculiarities, based on four important premises:
Succession planning is not only preparing the ground for the transition of assets, it is a roadmap for planning your own life and reaching your individual goals.
One of the main objectives of succession planning is to shape and convey to your relatives your understanding of the inheritance, uniting the family.
The most important component in succession planning is the identification and preparation of the people involved in the management and decision-making processes.
A succession plan is a long and multi-step process of working with assets, arrangements and partners.
The core service of Phoenix Advisors is the protection and management of family welfare, the preparation of a succession plan that will not only ensure the legal transfer of assets from one generation to the next, but at the same time contributing to add value through the generations.

The wealthcare approach includes several key components vital to our clients' success:

Dialogs – assisting clients to define long-term goals for developing the family's capital in the future
Solutions – Financial, legal and consulting solutions for the protection and development of the family's capital and inheritance.
Philosophy – a club, formed from like-minded people who care about the future of their families and their own businesses, and who meet to discuss common issues and to share experiences

When designing a succession plan, each and every detail is of utmost importance.

Analysing current risks and testing the long-term strategy
Rebooting and structuring relationships with partners and co-founders
Restructuring corporate governance
Forming a protectorate that safeguards the interests of the beneficiaries during a crisis.
Creating a firm understanding of the assets as well as the opportunities and risks which they present
Identifying the beneficiaries and their roles in the ownership and management of each asset
Instigating a family council
Developing a succession plan
Establishing a family management body (i.e. family office) and a governing policy
Defining the intangible parts of the inheritance
Auditing and evaluating the effectiveness and security of existing philanthropic projects
Creating goals for philanthropic projects, and solving any financial and legal issues that impact on their long-term sustainability
Operational support of philanthropic activities
Principles employed
Our approach helps owners of capital and their families to:
  • create a vision of the future of the family and its assets;
  • bring all existing structures into line with the long-term goals of the owner, his family and business;
  • coach and train heirs, trustees and hired managers, and introduce formal processes;
  • identify the intangible parts of succession;
  • engage Phoenix Advisors in the role of a protectorate
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Phase 2
Determine the current extent of the family and the assets involved
Phase 1
Establish a long-term vision for the family and individual business and philanthropic projects
Phase 3
Develop a series of steps and solutions to reach the desired outcome
Alexey Stankevich
Managing Director
Alexei Anishenko
Managing Director
Alexey Stankevich
Managing Director
Alexey advises on the legal and financial structuring and protection of assets to the owners of major Russian holdings. Prior to Phoenix Advisors, he was Director General of Third Rome and led the Consulting Practice in Renaissance Investment Management. He began his career at Arthur Andersen and Ernst & Young.
Alexei Anishenko
Managing Director
Before joining Phoenix Advisors, Alexei was involved in the strategy, monitoring and coordination of business projects for RVVZ Foundation (Ruben Vardanyan and Veronika Zonabend Family Foundation). Between 2012 to 2014 he was a consultant for the Boston Consulting Group (BCG). He began his career at Troika Dialog, where he was responsible for strategic projects.
Ruben Vardanyan Changes The World One Country At A Time
It was her turn for a question, and that’s what she asked. We were in Armenia at a private press briefing with three of the most powerful philanthropists in the world, and she used her question to ask where George Clooney was. The moderator politely reminded her that there were esteemed panelists in attendance, and we should take advantage of the opportunity to learn from their expertise. The moderator was right. There was a lot to learn.